It's caused a lot of controversy in the town with claims that it'll save the town, claims that it'll destroy the town, claims that there's not enough parking space etc.听 But love it or loathe it, it's going ahead. Image consultants for the developers Centros Miller found that 'Cattle Market' had some negative connotations that would be unlikely to attract people to the development so in March 2007 they put 3 new names up for the Borough Council to consider. The three suggestions were 'Arc', 'St Edmund's Square' and 'Graze' - as in what cattle would do before they were sold in town!听 We put an unofficial vote online (look on the right>>) providing an option to keep the 'Cattle Market'听 name and for a lot of the campaign that was the most popular choice! |
Debate the new name online:
>
> |
However, the official choice has been made and it's "arc". Ian Raeburn, who's from Delancy (one of Centros Miller's principal shareholders) explains what it means: " The arc identity was felt to represent an all-embracing concept which we can use to form both a link between the new development and the existing town centre, and reflect the step change that our development will deliver for Bury St Edmunds."
Simon Isaac from Redcow Creative says there's another good reason for 'arc': "One of our design inspirations was the curved roof of the new Debenhams store which, for visitors, will undoubtedly form the most memorable symbol of the new development.听 We have used a crisp modern typeface in combination with the warm traditional colours of red and grey." | 
