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Leprosy awareness When the 成人论坛 World Service Trust ran a leprosy awareness campaign in India last year, attitudes changed dramatically. Belief that the disease is hereditary fell from 56% to 19% of the total population after special radio and TV broadcasts were shown in five states. Some 186,000 sufferers were persuaded to come forward for treatment.
Featuring 800 broadcasts on Indian TV and 5,500 on All-India Radio, this extensive campaign was made possible by a strong partnership with the national broadcaster, an essential ingredient in the Trust's approach.
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Training journalists Helping to rebuild societies that have been torn apart by a major conflict or upheaval is another way the Trust can help. For example, training courses for journalists are being run in Somalia and Rwanda, where a three-year programme is designed to help the state media
organisation develop into a public service broadcaster. Developing balanced political and election reporting skills is contributing to emerging democracies in countries such as Nigeria, Indonesia and Ukraine.
Training courses for independent journalism are now being run in more than 30 countries and a fourth training school is being opened this year in Belgrade, joining the existing 成人论坛 Journalism Schools in Bosnia, Romania and Russia.
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Sustainable projects Sustainable projects facilitating debate and change are another part of the Trust’s remit. An educational radio soap in Albania – Rruga me Pisha (Pine Street) – promotes tolerance and is listened to by 65% of the population. The Trust’s plan now is to withdraw and leave it running under Albanian management. In Russia, the Trust completed the establishment of a self-sustaining media NGO committed to developing an independent radio sector with a potential weekly audience of 25 million.
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Working with refugee children Radio series for children in refugee camps were produced in six languages – Pashto, Persian, Portuguese for Africa, Somali, Azeri and Nepali – and broadcast on 成人论坛 World Service. Produced with the help of UNHCR, the aim was to help children to learn in an accessible way, drawing on their own experiences and using engaging story formats.
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