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Developing ideas - AQARefining a design idea

Developing ideas is part of the creative process for artists and designers. By exploring and refining ideas, effective decisions can be made about the final piece of artwork or design solution.

Part of Art and DesignPortfolio and External Assessment

Refining a design idea

Designs for a dress. Pictures of sections of a dress with labels and annotation
Figure caption,
Use the design development process to help refine and develop your final design ideas, before presenting your final design.

Refinement does not involve major changes, but is about making small changes which improve the idea in some way.

This might be done by:

  • Varying a technique - eg producing a graphic design using software to achieve a more professional look
  • Producing a jewellery or textile design using different materials
  • Modifying an idea so that it more effectively or looks more aesthetically pleasing.
  • Changing a particular part of a design - eg changing a handle on a product so that it can be picked up more effectively.
  • Enhancing the idea by experimenting with materials that give a better finish.
  • Alterating one visual aspect - eg changing the type of repeat pattern in a textile design, or changing the of an element to make a design look more interesting.
  • Fine-tuning a design through small changes - eg making a chair design balance more effectively.
  • Changing the position of particular elements - eg rearranging windows in an architectural model to improve the use of natural light in the building.
Student design refinement work for a headpiece
Image caption,
This student's design for a headpiece has been refined through enhancing pattern and texture

When you are refining your idea, do not lose sight of your design brief. Consider how you might make refinements which ensure that the design:

  • reflects the intended style and interprets the source of inspiration effectively
  • functions effectively for the purpose intended
  • can be produced or constructed using the available materials and techniques
  • will appeal to the target market or audience