Tagged with: Olympics
Posts (14)
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成人论坛 London 2012 Olympics plan has something for everyone
When we set out on the 成人论坛 London 2012 project we had one over-riding thought in mind: to help the nation share the excitement about the biggest event in the UK in our lifetimes. But we also knew we had to pace ourselves. The evidence is that audiences have sharply contrasting views on the Olympi...
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Major Events
There were, generally speaking, two schools of thought about the 成人论坛's Beijing Olympic coverage. The first is that it was one of the highlights of 2008 and some of the best sports coverage in recent memory. This was the clear finding of our audience research, and also of a lot of the emails, bl...
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Setting out our ambitions for 2012
I've never been a particular fan of mission statements because the worst of them have you grinding your teeth at their banality - and there are more bad ones than good ones in the world. But I do believe in being clear about what you're trying to do with a particular enterprise - and being able t...
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1000 days and counting...
Many of my 成人论坛 jobs have been in News, where we were obviously very interested in what was happening there and then because news is all about the present - and we might have had a flicker of interest, but no more than that, in planning something for the next day if we were really pushed. But we'd...