³ÉÈËÂÛ̳ iPlayer Flickr group
In one of my previous posts I mentioned that I manage a to submit their images for use on all the network TV and Radio stations that appear in iPlayer (around 20 channels). These images appear, through syndication, on ³ÉÈËÂÛ̳ iPlayer, the ³ÉÈËÂÛ̳ homepage, our programme sites as well as the other portals we run here.
Our images come from a variety of sources. supply us with the professionally shot imagery for the ³ÉÈËÂÛ̳'s highest marketing priorities, we have our internal archive of images stretching back to the beginning of our broadcasting history (though the majority of this has yet to be digitised) and we use photo agencies.
The ³ÉÈËÂÛ̳ has an ongoing commitment to commissioning professional photographers to illustrate its output and that will never change. However, digital cameras and the internet have created and the Flickr group is one way for me to harness this amateur potential, enhance the ³ÉÈËÂÛ̳'s professional offering and give people the chance to engage with the ³ÉÈËÂÛ̳.
We use the Flickr group to send out requests and notifications - due to the nature of iPlayer, we can't credit images, but I like to let contributors know where their images will be used so they can share the bragging rights and enjoy the small amount of kudos it brings.
After only four months, the pool has passed the 1000 image mark and to date my team have used around 100 images from it to illustrate our sites - a drop in the ocean of the 3000hrs of programming per week that need illustrating.
I've been asked why the Flickr pool is for ³ÉÈËÂÛ̳ staff only:
1) I need to ensure that the people submitting images are who they say they are - so if there is a copyright issue I can address it with them directly.
2) I am one man who leads a busy team and I currently don't have as much time as I'd like to open the group out to a wider audience.
Having said that, I am researching ways and means to open the group up to a wider, more public audience, so watch this space.
Images used so far from the pool include:
(click to enlarge)
A Passage to India
Used on this page. Supplied by .
Iain Burnside - Venice
Used on this page. Supplied by .
The Essay
Used on this page. Supplied by .
Ashley Stewart Noble is Senior Content Producer, ³ÉÈËÂÛ̳ Online, ³ÉÈËÂÛ̳ Future Media & Technology.
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