³ÉÈËÂÛ̳ Online Industry Briefing: Evolution of iPlayer
Daniel Danker gave this presentation on TV iPlayer to the June 17 ³ÉÈËÂÛ̳ Online Industry Briefing.
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Daniel described how changes in audience and technology are affecting online video, and how the ³ÉÈËÂÛ̳ will respond. For example, on-demand viewing usually peaks at the end of the day, when viewers catch up on shows they missed. But ³ÉÈËÂÛ̳ iPlayer is used on tablet devices a the same times of day as live viewing - as if tablets are becoming personal TVs.
He took questions from:
- Robert Morgan from Magic Lantern on the Wii U
- Owen Wallis from Less Rain asking if the ³ÉÈËÂÛ̳ will release the iPlayer client for others to use
- Neil Robinson of IPC about how indies could sell the same content to ³ÉÈËÂÛ̳ Online and syndicate it to other publishers (eg abroad)
- Chris Jackson of Metabroadcast on sharing metadata with ITV and C4
- Andrew Bairds of Testronic about the timescale for this evolution
Daniel Danker is General Manager, Programmes and On Demand.
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