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成人论坛 Online Industry Briefing: Final Q&A

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Ralph Rivera Ralph Rivera | 16:26 UK time, Monday, 27 June 2011

Ralph Rivera and Roly Keating summed up the June 17 成人论坛 Online Industry Briefing and took questions from the audience.

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Attendees retweeted Ralph's reason for trying to change the 成人论坛's culture:

Culture eats strategy for lunch every day. Ha! How true..... Ralph Rivera

Two threads ran through many of the questions.听

Some were concerned that there were fewer chances for lower-scale commissions. Ben Fawkes from Sound Cloud asked about empowering folk at a lower level to make products based on 成人论坛 content. Paul Goodenough from Aerian talked about how the procurement registration process asked people to have a lot of experience. Ralph agreed this was something the 成人论坛 had to get right:

Part of it is working with our Online Advisory Group and saying 鈥淗ow do we get our mix right?鈥. I mentioned this earlier in terms of the close tenders process and making sure that we鈥檙e not always picking the same three entities to do a tender 鈥 part of the mix has to be small听and entrepeneurial听and innovative.

Indies were also keen they if they built an interactive project for the 成人论坛, they were not so tied to the platform that they could not sell elsewhere. Mike Dicks of PACT asked:

Can we make sure it鈥檚 easy to sell a complete package? 鈥 [it] can be expensive to take the technology play outside the UK

Ralph听said that although there were always going to be difficult technologies, the 成人论坛 were deliberatly using open APIs that would make it easier for suppliers to "lift and shift":

The key thing for us is, make it open and available, and then the partners have to figure out what does that mean in terms of the executation environment that you鈥檙e putting it into. But we鈥檙e not going to put barriers to it.

Ralph Rivera and Roly Keating are the Directors of Future Media and Archive Content, respectively.

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