Connected Studio: Sport innovation brief now live
Two participants in a Connected Studio event in MediaCityUK in Salford earlier this year
So after my last post where I shared a few lines on each of the current pilots, it's back to business as usual for the Connected Studio team.
A number of teams have just been selected to come back for the UX&D Build studio next week. The C³ÉÈËÂÛ̳ judging will take place this week to decide which concepts go forward to piloting. Both were / will be really difficult decisions given range and quality of concepts. We will blog updates about both of these in next few weeks.
This post is to share our big news is that with a month to go before the ³ÉÈËÂÛ̳ Sport Creative Studio on November 21 in Salford, the and ready for you to get your teeth into - the key headlines being:
• With the use of data - how do we make armchair fans even more interested/ informed/ excited/ engaged in major sporting events like the Winter Olympics, Commonwealth Games, World Cup and Wimbledon in 2014?
• Atmosphere is a big motive for audiences attending live sports events but what is the digital equivalent?
• If fans were in control of ³ÉÈËÂÛ̳ Sport Online, what would they do with the product?
What the brief also highlights is the broad split in our Audience with 'Sports fans' having a prime interest in one sport, with the 'main eventers' focusing more on our coverage of Wimbledon and the World Cup etc. What they do have in common though is their enjoyment of live content, something that the Sports product team are very keen on us exploring in this Connected Studio.
As ever, the ³ÉÈËÂÛ̳ Connected Studio is open to applications from anyone in the field, and is not closed to those who work in the delivery of the ³ÉÈËÂÛ̳ Sport digital product. However, we are expecting a lot of interest in this Creative Studio, so when you apply please take extra time to think about the example of your previous work you send us and make it as relevant to the brief and subject as possible.
With all this in mind, have a good read ofand if you have not done so before head to for further information, dates and FAQs. Then if you want to attend look at the details on how to get involved and send an email.
Adrian Woolard is Programme Lead, ³ÉÈËÂÛ̳ Connected Studio
Comment number 1.
At 22nd Oct 2012, Olga Rikova wrote:Sport innovation brief aside for a moment, I have to say I love the purple "cubicle" or whatever you call it.. it's cute LOL. Seriously though, looking forward to the update on the pilots - I can definitely see some interesting products coming out of Connected Studio over the next little while. Still surprised, that with all the talk about and the increasing importance of user interactivity, a lot of ³ÉÈËÂÛ̳'s attention still seems focused on how to effectively communicate data it has rather than extracting the right content from the viewer base. For example, you mention the "digital equivalent" of atmosphere - could this not be implemented as some kind of real-time feedback mechanism from the audience?
Oli
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