Booty Luv - 'Some Kinda Rush'
When they come to compile a list of the great marketing masterstrokes of the modern era, releasing a single on Christmas Eve will probably not appear at the very top of the list. It will also probably not appear at the very middle or the very bottom of the list. This is because putting out a single on Chrismas Eve, particularly a single which is in no way Christmassy or festive in nature, is a really, spectacularly bad idea.
Luckily, the download version is already out, otherwise your Christmas parties would be bereft of another dense pink wedge of airbrushed Hed Kandi disco-house. And if that sounds like faint praise, it's not intentional. Why, this song is so brazenly aimed at your pleasure receptors it could have been a Girls Aloud song. Seriously...THAT good.
Not that there's a right lot else you can say about a song like this. It will either do its job or it won't, and seeing as its job is getting the adrenalin and seratonin flowing, and making people smile, you can't even win people round by trying to claim it as an 'important' song. It's only 'important' in the sense that dancing about like a maniac, while imagining you are the single most sexy human being who ever lived ever is 'important'. It's definitely something we should all do once in a while, but the choice of soundtrack is entirely subjective (and no, I'm not telling you mine).
Meanwhile, back on Planet Booty, we've a song which defies analysis. I mean it sounds like it was constructed from breezeblocks and steel girders, with some wrought iron filigrees on the top, so it still looks girly. It contains several dynamic tricks which house tracks often rely on, including dropping everything out and making the music sound fuzzy and indistinct, then bringing the instruments back a little at a time, building to a climax, and dropping the enormo-bass like a fully-grown blue whale into your lap.
Apparently this is the first Booty Luv single which was written by the girls themselves. Which is interesting, but doesn't really tell you much, as it also boasts exactly the same production as the other three Booty Luv singles to date. That's disco-house for you. The question is whether there's time to really let it do its job in the time allotted, or if that leftover turkey has rooted you to the sofa, putting a big dent in your ability to get your sexy on.
Only time will tell...
Download: Out now
CD Released: December 24th
(Fraser McAlpine)
Comments
hi i like uer songs very much but u have to get more rave into ur songs plzz
plzz write back
what do u mean they have to put more rave into it the song is the best eva well done girls
Maybe, just maybe they are trying to get the New Years number 1, hence the Christmas Eve release.
I mean, I could see myself tearing up (stumbling about) the dancefloor to this tune in the early hours of New Years Day.
Any official word from the Booty Camp (see what I did there) on this Fraser?
I don't know why you think releasing a song on Chrismas Eve is a bad marketing ploy...sales plunge after the Christmas rush, so any new songs out to buy during the lull tend to do far better as regards chart position than at any other time of the year. And as everyone will be sick of Christmas songs after the big day, this could be perfectly set to become the girls' first ever UK number one.
[Hmm...I see what you're saying, but I'm also aware that of the six days the song is available in the shops, one is Christmas Eve (people are distracted) one is Christmas Day, one is Boxing Day (shops are shut) one is the 27th (Christmas sales begin, people are bargain hunting), which just leaves the 28th and 29th as relatively normal shopping days. Plus the New Year chart is always overshadowed by the chart of the biggest singles of the entire year. That's possibly why no-one else is doing it. But good luck to Booty Luv. I hope they prove me wrong. - Fraser]