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From YouGov comes the news:

1) The principle of having a referendum on AV is popular with the support of 69% of the public.

2) Latest voting intentions in the AV referendum are 45% in support of AV, 32% in support of FPTP. 6% would not vote and 17% don’t know how they would vote.

3) However, support for AV is soft. We experimented by presenting people with six arguments in favour of AV, and six arguments against AV and then asking how they would vote in a referendum. This resulted in a significant drop in support for AV to 33% and a corresponding increase in don’t knows, leaving referendum voting intention neck and neck.

It would be more useful if ALL the alternatives were on the table - PR, STV and the status quo. A short campaign of public education would enable the voters to select which they like. As it is, we are being offered a system none of the mainstream parties actually supported in the past.

backofanenvelope I find the brits are creatures of habit and when stressed will return to the sanctuary of the status quo and offering them more options is the best way of stressing them, ironic really because this AV could not be more stressful if it tried, they will need a helpdesk in each voting station for some of elders of the parish if AV was ever used.

I have more faith in my fellows than you do.

Your faith is countered by the Jedi census phenomenon