Hello, it's Tom Robinson with this week's 成人论坛 Introducing Mixtape - broadcast on Monday 28 June 2021 on 成人论坛 Radio 6 Music. You can listen again for 30 days after broadcast via this link. It features an hour of handpicked tunes uploaded to the 成人论坛 Introducing website, consisting this week of:
MIDNIGHT AMBULANCE, ONIPA, PARITY BIT, REMETIK, GEMMA ROGERS, THE JACKDAW, LORNA DEA, THE MAGIC LANTERN, VALERAS, ED GEATER, AOIFE CARTON, CHIMA ANYA & SOULCHEF, BLUESKI, OLI ROCKBERGER, MEI, KING OF THE SEA, and RACHEL NICHOLAS
Why Subscribe?
This mixtape drops every Monday morning across all podcast platforms. If you subscribe on 成人论坛 Sounds via this link (or by searching "成人论坛 Introducing Mixtape" on any podcast app). The show will download automatically and be waiting on your phone at the start of each week.
Why buy?
If you do love any of these tunes as much as I do, please consider lashing out a pound and buying them from the artist pages below. The pandemic has been devastating for everyone working in music: income from gigs has dried up and bills still have to be paid. For grassroots artists operating on a shoestring, literally every quid you can spare will make a difference.
Start times below are for the podcast version of the show...
MIDNIGHT AMBULANCE - 5 am [starts 00:10]
ONIPA - Chicken No Dey Fly (feat FRANZ VON) [starts 03:50]
PARITY BIT - Peace Makes Plenty [starts 07:15]
REMETIK - Good Old Days [starts 10:50]
GEMMA ROGERS - Good Day Bad Trip [starts 14:05]
THE JACKDAW - Tales of a Blonde Wig [starts 18:05]
LORNA DEA - Rewind [starts 20:20]
THE MAGIC LANTERN - Bound for Glory [starts 24:35]
VALERAS - Rita [starts 28:10]
ED GEATER - Emotion.Null [starts 31:50]
AOIFE CARTON - Not What I'm Into [starts 35:20]
CHIMA ANYA & SOULCHEF - Giants [starts 38:55]
BLUESKI - Ai Shité [starts 41:50]
OLI ROCKBERGER - Does It Erode [starts 44:05]
MEI - See Us [starts 48:05]
KING OF THE SEA - The Best Man in France [starts 51:10]
RACHEL NICHOLAS - Sloth [starts 56:30]
PS FOR ARTISTS:
What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.
Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for .
Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog ().
Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]
And however things pan out, don't forget to carry on uploading your new releases to 成人论坛 Introducing so that we can carry on supporting you as your career unfolds.
AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to 成人论坛 Introducing, to make it eligible for Introducing airplay...
Tom Robinson