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We'll be talking about the on Pods and Blogs. It's a collaborative writing project using a wiki that Penguin have undertaken jointly with De Monfort University. Here's how they explain the project

Is the novel immune from being swept up into the fashion for collaborative activity? Well, this is what we are going to try and discover with A Million Penguins, a collaborative, wiki-based creative writing exercise. We should go into this with the best spirit of scientific endeavour - the experiment is going live, the lab is under construction, the subjects are out there. And the results? We’ll see in a couple of months.

It will be interesting to see if you can crowdsource creativity in this way.