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A while back in an article heavily indebted Henry Jenkins keynote at Beyond Broadcast I speculated about . Well we're in the primary season, and Hilary Clinton and Barack Obama are battling it out out for the Democrats nomination. It's tricky for people in the same party to really attack one another, which is one reason why this homebrew campaign ad for Obama is grabbing the headlines:

People of a certain vintage will recognise the Apple commercial it remixes. It's been viewed over 2.5 million times - but there's a debate this piece of citizen campaigning really is.

While the video is a natural story for TV news, the real political power of the social media can be felt in the continuing political scandal embroiling the . It was the blog's investigative work that turned an on-the-backburner story into headline news. CJR's Paul McLeary posts an in-depth analysis of the story the MSM seemed to miss:

It's almost too perfect. A mainstream reporter mocks a story a blogger has been working to break, asserting that "it all makes perfect conspiratorial sense!", and that the blogger is "seeing broad partisan conspiracies where none likely exist," only to backtrack a few weeks later when the story explodes across the front pages of the major dailies.

Paul unpicks the complex relationship between blogging and journalism that lead to the news breaking.

That two very different approaches, the YouTube satire and collaborative online journalism, are having such an affect on the campaign shows how politics is changing. A hard time to be a political consultant a good time to be a citizen journalist.