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The new Olympic logo is out, apparently "." Really? That's good, a badly designed logo could easily break your computer.

Oddly, there are no comments only a few comments on the Olympics blog, but plenty over at 606 as the 成人论坛 Sports Editors blog reports. Indeed the 成人论坛 Sport online, purely indicative, online poll suggests that 83% of those who voted (last time I checked) think it deserves "the wooden spoon". Citizen designed logos seem a bit more popular, your designs for a logo are now the most read story though the fact that an inappropriate image made it onto the list and into may have something to do with it.As an East Ender I'd like to have seen a bit more of the area where it's being held reflected in the logo, the new one does remind me a bit of a 12inch cover from the 1980's, in fact is it just me or (see pic)? But perhaps I'm missing the point, someone has just told me that if you stare at it long enough and then look at a white wall.....

UPDATE: On the Olympic 2012 blog there's a . It also helps elucidate some of the remarks about working with new technology:

A brand which is flexible enough to render in multiple different formats on multiple platforms.It鈥檚 not about the shape. It鈥檚 not about the colours. It鈥檚 about what we can do with it - there is a lot more to see, and you鈥檒l see it soon.In the course of playing with it over the past few weeks our new media team has enjoyed playing with the flexibility that the whole system around the brand offers.

said on the show that he thought it looked like a logo designed by blazer wearing types. Not so apparently:

Most of all this is a brand to live up to which will force us to deliver a games in a way which no other host city has ever done - not a comfortable blazer badge with 鈥渆ndearing鈥� qualities or cute London skylines but a big statement of intent.

I see also is fighting the logo's corner too. As a bit of a blazer wearing fogey myself I guess we'll just have to chalk this one up to

UPDATE II writes about the logo, and a bit about the tabloid press coverage. Long debate among design buffs in comments, "It is the of logos. " says one. That's going a bit far old chap...