³ÉÈËÂÛ̳

On Friday 18th February the first of two development sessions run by the Prototype project rounded off in style with a series of presentations at Pacific Quay in Glasgow. For the previous two weeks students from Abertay University had been working alongside ³ÉÈËÂÛ̳ producers, programmers and designers building prototypes (the clue's in the name) of possible future ³ÉÈËÂÛ̳ services. On Friday theyÌýpresented their ideas back to an audience of ³ÉÈËÂÛ̳ and Abertay staff including representatives from Entertainment, R&D, TV Platforms and Strategy.

The presentations were very well received despite a couple of technical hitches (never work with animals, children or live technical demos) and covered a diverse range of platforms including red button, public big screens, IPTV and archive. The individual projects explored ideas around collaborative and competitive play for both children and adults; the potential ofÌýmotion and sound control when used with large crowds; how toÌýmove web content away from the PC screen using Augmented Reality and new architecture and visualisation methods for vast stores of complex data. We've already had interest in each of the prototypes from ³ÉÈËÂÛ̳ divisions including Entertainment, Children's, TV Platforms and R&D.

Prototype is about first iteration products that prove concepts rather than presenting finished pieces of work. That the students were able toÌýgenerate such a favourable response from ³ÉÈËÂÛ̳ staff used to seeing very high quality output isÌýtestament to the quality of work on show. This in turn would not have been possible without the tremendousÌýamount of work they put in.

Simon Lumb of TV Platforms in Manchester is currently looking at re-using the development processes used on Prototype. He's aiming to run sessionsÌýdrawing on students from HEIs in the North of England. Additionally, we want to explore how we turn the rapid prototyping methods we've been using into internal ³ÉÈËÂÛ̳ processes that can help production teams generate and iterate content ideas. We'll keep you informed on how this all pans out.

Our focus for the next few weeks will be documenting the work that was done and getting sorted for the next session which starts on 15th March. We'll also be looking on how the current projects move forwards from here to a stage where they can be pitched internally for further investment.

Prototype is run by ³ÉÈËÂÛ̳ Scotland New Media and sponsored by Vision so we'll be working alongside each other to make sure the ideas the students helped shape are deployed across brands and platforms that suit them best. Each of the projects was designed as a potentially re-skinnable piece of technology so the resulting products are designed to live in multiple spaces within the ³ÉÈËÂÛ̳'s output. This was a consideration from the off - anything built under the Prototype banner should represent excellent value for money for the ³ÉÈËÂÛ̳.

The level of effort the students put into the project cannot be overstated. They were frequently in the office until the wee hours and it shows in the solidity of the work they produced. Each and every one of them hugely impressed the ³ÉÈËÂÛ̳ staff members they came into contact with. We're committed to keeping them involved in the further development of the prototypes they devoted so much of their time to and we're currently working with Abertay to formalise this arrangement.