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Facts and figures...

• Darren Waters
• 6 Jan 08, 15:02 GMT

At CES you can be blinded by facts and figures.
Here's a sample of material delivered on Saturday from the Consumer Electronics Association about the future of the industry in the US.
You might want to put your sunglasses on:

2007's fastest growing products based on sales estimates:
1)High Def DVD Players (Blu-Ray or HD-DVD) 521%
2)Head Units w/HD Radio Capability 421%
3)Full HD (1080P) TVs 264%
4)8+ megapixel Digital Cameras 190%
5)Portable Navigation 145%
6)MP3 Players Supporting Video Playback 83%
7)LCD TVs 72%
8)Total O/E Integration 58%
9)DVD Players (non-recording, non-portable) 52%
10)Gaming Hardware 50%

What do people currently do with their mobiles phones (left hand column) and what do they want to do? (right hand column)

1.Listen to Music 94% 75%
2.Listen to other audio content 21% 39%
3.Listen to Podcasts 20% 29%
4.View Digital Photos 20% 39%
5.Watch Movies 18% 40%
6.Play Games 12% 24%
7.Watch Music Videos 13% 31%
8.Watch TV Programming 8% 38%
9.Watch Home Movies 8% 26%

What will 2008'脙聜脗聶s fastest growing products be in the US?

1)Head Units w/Bluetooth A2Dp 219%
2)LCD TVs (Greater than 50 inches脙聜脗聺) 122%
3)Full HD (1080P) TVs 115%
4)High Def DVD Players (Blu-Ray or HD-DVD) 112%
5)Head Units w/HD Radio Tuning 94%
6)Head Units that are Mechanism-less 85%
7)Camcorders Capable of Recording in HD 83%
8)Portable Navigation (Traffic Data Compatible) 74%
9)VOIP Phones, adapters, and kits 62%
10)Plasma TVs (Greater than 60inches脙聜脗聺) 43%

What will 2008's largest categories be doing in 2008, based on project sales - growing or declining?

1)Total Digital Displays + 13%
2)Wireless Phones 5%
3)Total PC (Desktop + Notebook) -2%
4)Gaming (Hardware + Software) 14%
5)Accessories 8%
6)Digital Imaging -1%
7)Total Audio Products 3%

My thanks to Shawn DuBravac of CEA for supplying the figures.