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Maggie Shiels

Steve Jobs goes public

  • Maggie Shiels
  • 5 Jan 09, 16:52 GMT

It seems the cat and mouse game between boss Steve Jobs and the press and blogosphere has ended ... for the moment.

This morning he sent out an email that said "I've decided to share something very personal with the Apple community". As you may have read in our news story, Mr Jobs has admitted to being ill these past few months but not knowing the reason why until recently. He has now said it is due to "a hormone imbalance that has been 'robbing' me of the proteins my body needs to be healthy".

apple.gifCertainly his appearance at last year's World Wide Developers Conference in San Francisco set off a storm of rumour and counter-rumour. Even amid that hurricane of supposition, Mr Jobs refused to discuss the issue of his health publicly and Apple answered questions by simply saying it was a "private matter".

The only journalist Mr Jobs talked to about the issue was the columnist Joe Nocera of the New York Times, but he swore him to secrecy. That was despite Mr Nocera's attempts to try and persuade him otherwise, especially given that he was the CEO of a publicly traded company with investors and shareholders. What Mr Nocera did write at the time was that Mr Jobs did not have a life-threatening illness. It seemed to calm the waters, a little.

But when Apple announced just a couple of weeks ago that Mr Jobs would not be taking centre stage at the which starts this morning, the rumour mill got back in full swing.

As we all know, a story loves a vacuum. I am just as guilty as everyone else in being too willing to repeat the chatter going on out there just in case some of it was right. I certainly know some colleagues in the industry who have been preparing obits on Mr Jobs.

Now it seems the very public discussion about his health this time was too hard for even Mr Jobs to ignore, and he himself said in his email that "stories of me on my deathbed" are premature. He also stated "I have given my all to Apple for the past 11 years" and that he will be staying on as CEO.

That will be news to gladden many at this week's Macworld as well as investors and shareholders. The markets certainly reacted well to the announcement and reported that Apple's share price jumped by nearly 4% in pre-market trading.

The is already alight with comment as is the blogosphere. There is no doubt that in the coming months there will be a constant clamour for updates on Mr Jobs' health. One thing I can predict with some certainty is that he will be unwilling to give them.

The notoriously private Mr Jobs has said as much himself in his email: "I've said more than I wanted to say, and all that I am going to say, about this." Mr Jobs might hope this will close the chapter on the issue. Alas I don't think that will be the case.

And while it is good to know he is on the mend, I think the future will be very much about what the company does to find and groom Mr Jobs' successor.

Comments

  • Comment number 1.

    As a Mac user, even a disciple to their far superior computers, for many years, I'm naturally delighted to hear that Steve Jobs is not on his deathbed just yet. However, I find it very disturbing that financial markets seem to feel that the death or loss of a CEO will make the company lose its way: where's the precedent for this? Sure, there'll be changes down the line if Jobs dies or steps down (as he inevitably will one day), but so what? That's life. It happens. Accept it.
    The scariest thing for me is how the financial markets can react so strongly to such events, or even the rumour of such events: that volatility is why I'll never waste my money investing in such twittery.

  • Comment number 2.

    Apple have made a number of cardinal errors.

    The first is in allowing too much of the value of the business to be vested in the CEO.

    There are many other businesses that take similar risks by putting their CEO front and center at every opportunity and having he/she lead all communications with the outside world.

    It is far better for a business in the medium / long term to let people see and hear from a cross-section of the leadership team.

    Ultimately, this is better for the business as it mitigates investor concerns if the CEO is unwell or decides to leave the business.

    In Apple's case, the issue is compounded by two factors:

    First, they run what looks like a dysfunctionally tight ship when it comes to media relations (information is hard to get, access is restricted - all acceptable in the context of a product launch of course, but it is actually a wider problem as any google search or glance at the twittersphere will confirm).

    The second factor - and one where I have more sympathy is in relation to Steve Jobs' health. He values his privacy, which I respect.

    However, if - as seems to be the case with Mr Jobs - you see yourself as the brand, you run external "communications" with a rod of iron and you add a deep desire for privacy to the mix - well, you're asking for trouble.

  • Comment number 3.

    The fact is that Apple was a fairly ordinary outfit when Jobs originally left, so it is natural for markets to beleive the same could ahppen again. Not totally rational but reasonable enough - one has to question whether his style has allowed others to grow into a position to take over from him, or whether his ego prevents this.

  • Comment number 4.

    I find it very disturbing that financial markets seem to feel that the death or loss of a CEO will make the company lose its way: where's the precedent for this?

    Apple is the precedent for this; they lost (actually, got rid of) Steve Jobs before and the company did lose it's way, very badly. It was only when he was brought back in 1997 that Apple started to recover.

    The markets aren't spooked over nothing, they're just worried it could all happen again.

  • Comment number 5.

    "My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are not done by one person, they are done by a team of people."

    Steve Jobs being asked about his business model on 60 minutes.


    So you see, since his return in 1997 he has made sure that the total is greater than the sum of the parts. There are great PEOPLE in charge of Apple, it's not just Steve Jobs in a room on his own as the markets and bloggers have you believe.

    Phil Schiller, Jonathan Ive, Tim Cook, Scott Forstall, Bertrand Serlet, Ron Johnson, Bob Mansfield, Sina Tamaddon, Daniel Cooperman, Peter Oppenheimer... All these people are the sum, and the products Apple produce are the total.

    The Apple Board are too strong to make the same mistakes when Steve was sacked in 1985 (yes he was sacked, John Sculley 'relieved him of duty' following an internal power struggle).

  • Comment number 6.

    Apple has a tremedous talent pool. That said, it is clear that Mr Jobs is the driving force behind the enterprise and it would be foolish to underestimate the impact he has on the business.

    Of course, it would also be foolish to say the likes of Mr Schiller couldn't step into his shoes but I guess we won't know until that happens.

    In any event, I'm glad that Mr Jobs isn't at death's door. Like him or loathe him the tech industry would be a poorer place without him.

  • Comment number 7.

    Steve Jobs has hyperthyroidism, a common cause of which is Grave`s disease. (Diabetes can be another.) This is certainly treatable, but there are side effects from the treatment, which can last months, if not years. Quite a few people have come down with [and recovered from] Grave`s disease, including Barbara Bush and the actress Maggie Smith. But this could also arise from Job`s earlier treatment for Pancreatic cancer; because part of his pancreas was removed the remaining pancreas many not produce enough digestive enzymes to absorb proteins and so maintain his weight.

    Interesting that Disney’s shares don’t seem to be suffering; Jobs is on the board of directors (and largest individual shareholder) following the sale of Pixar, the animation company he bought and turned into a world class studio before selling to Disney.

    However you look at the Apple/Jobs relationship it can`t be denied that he has been identified in turning round its fortunes since he rejoined it in 1996. (Jobs had left Apple in 1985 after losing a boardroom battle with then CEO, John Sculley.)
    Jobs promoted Jonathan Ive and worked with him on the design and launches of iMac, iBook, PowerMac G3, iPod, and iPhone; all triumphs in innovation, design as well as commercial success.

    To understand the reasons why such high value is attached to Jobs as Apple CEO is simple, investors and Apple fans remember the 1985 – 1996 period when Job`s wasn’t involved in the company.
    Jobs return brought a remarkable turnaround. One byproduct of Jobs having to step back from the limelight is it might allow Apple (and Jobs) to look at potential successors.

    I hope it won’t be for a very long time yet, but he’ll be a hard act to follow; he combines a number of rare skillsets.

  • Comment number 8.

    I'm just looking at the ³ÉÈËÂÛ̳ Technology site and I remembered a broohaha that erupted the last time Apple held an event.

    The ³ÉÈËÂÛ̳ doesn't appear to have learned anything from this discussion - it is still providing an unfair number of stories about Apple. Take this one:



    I visit ³ÉÈËÂÛ̳ News because I know I can trust the content, but this article is not based on any fact whatsoever. It's just rumour! How can the Corporation justify publishing this when it does nothing similar for any other companies prior to the release of their products?

    What I'm basically trying to say is, why not write about the products which are announced afterwards, rather than trying to speculate about what's coming tonight?

  • Comment number 9.

    neiltc13 ... you should take a longer view. That the ³ÉÈËÂÛ̳ comments and speculates on the rumours surrounding MacWorld is nothing new. It does the same when there is a new arrival due from Microsoft. If there is a perceived Apple bias ... could it be because they are generally the front-runners in design-tech, especially with the iPod (which, like it or not, revolutionised music storage) and the iPhone (which, like it or not, revolutionised the ways we use mobiles. Hence the 'me too' from the big phone manufacturers). Even in the personal computers area, Macs were the first to enable colour handling. So fair dos to Apple. The ³ÉÈËÂÛ̳ is reporting on innovation.

    Like it or not, rumour and speculation are part of the entertainment that is 'the media'. What you seem to be asking for is a rather dull alternative which won't sell newspapers or web space. Visiting the BBB News because "I can trust the content ..." is rather naive. Look back in history ... you can't believe anything the media reports on ... even the ³ÉÈËÂÛ̳!

    Returning to the Steve Jobs issue. I wish him good health. Even egocentric and secretive folk deserve that!

 

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