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Steve Herrmann Steve Herrmann | 12:30 UK time, Tuesday, 19 October 2010

The question of how and when we link from the ³ÉÈËÂÛ̳ News website to external sites is something I've posted about here before and I had a go at rounding up the interesting discussion which followed.

Linking from the ³ÉÈËÂÛ̳ News website

From the piece Q&A: The Avenue Verte

Since then, we've done some work on this aspect of our journalism and have recently revamped our guidance to journalists about best linking practice - something one or two others have already spotted and reported on.

The new guidance places more emphasis on good inline linking from news stories. This includes not only backgrounders; in particular, it's about linking directly to the source of a story where possible, such as a newspaper exclusive or a scientific report.

We'll also continue to link to related sites under the sections labelled "Related Internet links" and "From other news sites" (also known as Newstracker), which are now located at the bottom of story pages.

Here's a summary which I have just sent out to our editorial teams, for those who might be interested in our current thinking on this issue:

"Linking to relevant source material and useful additional content is a key part of being a good online journalist. The links we provide, when done well, add value to our reporting. Our objective is to double the number of 'clickthroughs' to other sites.


"There are full guidelines on linking style on the intranet, but they boil down to this:

"External linking:
ÌýÌý• News stories - add inline links to the key source, e.g. report, document, newspaper article
ÌýÌý• Features and analysis - you can go further and inline link to carefully-selected external (and internal) sources that add value
ÌýÌý• Inline links should always make clear where they will take you - for example in this story: 'The says this is because contractors often fail to vet local recruits and end up hiring warlords'
ÌýÌý• Use Newstracker on all stories - unless editorially inappropriate

"Internal linking - see above, and also:
ÌýÌý• Add a mini-hyper [a box linking to our own in-depth coverage] or mini-related stories box on all stories - unless the whole story is very short (e.g. six pars or less) or there really are no suitable links. That's because we want to make the depth we have in our related stories visible near the top of every story, not just at the bottom
ÌýÌý• Choose stories or backgrounders that add value when you are adding related stories - not just the latest archived news stories on the same subject, or earlier versions of the same story

"Taking the time to add good links is important, even if it means we produce fewer stories. It is also worth updating a live story with a fresh link if, for example, a key report is published a few hours later. Our aim should be to act as a trusted guide to source material, additional information and further perspectives elsewhere on the web about the stories and issues we are covering."

Looking around the site at our current coverage, there are examples of major news stories with inline links to external source material, including the UK's national security strategy, business support for spending cut plans and a ship hijacking study. Other recent examples include this feature with a range of interesting added links, a review round-up and a backgrounder with a wider range of links to reference material.

Our links in blog posts have always been closer to standard blogging practice; we also have the See Also blog which is dedicated entirely to presenting links from around the web on particular subjects such as Media Brief, Tech Brief and Daily View.

The ³ÉÈËÂÛ̳'s overall policy on linking, and on much else, is summed up in the ³ÉÈËÂÛ̳'s Editorial Guidelines, the latest edition of which, as my colleague David Jordan discusses, launched last week.

Steve Herrmann is editor of the .

Comments

  • Comment number 1.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 2.

    @David Cromwell, wow! I am glad to see there are professionals charged with monitoring and improving news media. User feedback on stories is usually limited/ignored.

    @Steve Herrmann, I hope there is more discretion used while inline linking than in blogs, where linking to previous articles in the same blog, blogrolls and SEO-optimization are common practices to increase traffic/advertisement revenues. There is an by optionally including hyperlinks as footnotes, something that might be considered for link-heavy articles.

    Personally, I am eager to see science/tech articles that actually cite published work and aren't just fluff pieces/PR releases reprinted.

  • Comment number 3.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 4.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 5.

    Unfortunately, the links the ³ÉÈËÂÛ̳ provide on their news stories are biased. This is not my assessment, but that of the ³ÉÈËÂÛ̳ themselves who recently responded - in full agreement - to a complaint that their links lacked balance.

    I see nothing in the guidance notes issued by Herrmann to address the problem of ³ÉÈËÂÛ̳ bias.

  • Comment number 6.

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  • Comment number 7.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 8.

    Steve Herrmann.

    comments #2, #3, #4 and #6 make for interesting reading I can relate to. ;)

    "Our links in blog posts.."

    many of the ³ÉÈËÂÛ̳'s blogs are fascinating to read, very often insightful and (when one counts in the contributions made by the public) educational. their usefulness as a resource could be enhanced by providing a link to a page containing a collection of pertinent links; for example, the 'Spaceman' blog should have links to NASA, ESA, and other space agencies, as well as to the respective government committees, etc.

  • Comment number 9.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 10.

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  • Comment number 11.

    There's been improvement, but as a dedicated link-follower I find that there is still a tendency to link to an organisation or journal 'front page' rather than to actual reports and papers pertinent to the discussion.

    Any chance of an article on correct citing, quoting and referencing of Internet sources of information? It's something I try to drum into students from an early age, but many are ignorant of this important art! If nothing else, it helps reduce plagiarism - people who know how to handle sources properly only plagiarise by intent, those who do not often do so by accident.

  • Comment number 12.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 13.

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  • Comment number 14.

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  • Comment number 15.

    The above-noted removal of David Cromwell's comments demonstrates the ³ÉÈËÂÛ̳'s increasingly punitive and intolerant response to rational and evidence-based criticism.

    On the issue of linking policy and the new guidelines, could Mr Herrmann answer the following question. If, in the supposed spirit of open discussion, accountability and 'self-inspection', the ³ÉÈËÂÛ̳ did run a story about media impartiality, would it be prepared to link to Media Lens and other such sites critical of the ³ÉÈËÂÛ̳?

    In the same public interest vein, shouldn't the very discussion of linking policy at this blog be encouraging particular mention of external sites with that kind of media monitoring remit?

    Isn't that an elementary part of the viewer's right to unhindered information and self-interpretation of the issues?

    I expect this message to be held up or removed.

    John Hilley

  • Comment number 16.

    Hi Steve,

    Can I ask how your news stories are compiled and are they rigorously checked for inaccuracies?

    Only asking as there is a story currently on the ³ÉÈËÂÛ̳ website that has a number of inaccuracies in it (including the reappearance of ones previously brought to the ³ÉÈËÂÛ̳'s attention - and subsequently removed by the ³ÉÈËÂÛ̳ on that occassion). Also the article makes up complete lies about people being contacted by the ³ÉÈËÂÛ̳ when in fact no contact has been made.

    Thanks

    Astro

  • Comment number 17.

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  • Comment number 18.

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  • Comment number 19.

    This comment was removed because the moderators found it broke the House Rules.

  • Comment number 20.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 21.

    Please arrange for the external links you will have inline to open in a new frame, tab, or browser window in order not to loose place in the current ³ÉÈËÂÛ̳ article browser window.

    Thank

  • Comment number 22.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 23.

    "News stories - add inline links to the key source, e.g. report, document, newspaper article"

    I certainly welcome this move, however, I hope it's not just going to be a case of simply linking to another news website. What we need is more "Scientific Journalism" (as wikileaks Julian Assange would say). All too often news outlets simply fail to check basic facts or check original sources (or even bother quoting them). It's no use writing an article and linking to another news sites report when that report is wrong or based on highly dubious information.

    A good example would be the recent ³ÉÈËÂÛ̳ report on "400,000" documents due to be released by wikileaks.

    See
    /news/world-us-canada-11562494

    This figure of 400,000 is highly dubious indeed, the only source seeming to be a blog at Wired Magazine. Nevertheless, this figure of 400,000 rocketed around the world with news companies performing their usual role of not bothering to investigate anything or check any facts whatsoever. Would the ³ÉÈËÂÛ̳ knowingly base a news article on a blog entry like that? What's more, would they actually quote that blog entry as a source or be too embarrassed to admit to such a source?

    I suggest the ³ÉÈËÂÛ̳ spends more time checking for original sources and less time censoring posts critical of the ³ÉÈËÂÛ̳ (particularly this one).

  • Comment number 24.


    The reporting of science in particular seems crippled to me not so much by the ³ÉÈËÂÛ̳ which mostly seems to do it's best to cite relevant respected sources but rather by the journal industry that hides so much of the good work done by scientists behind pay walls.

    I would hate to see the ³ÉÈËÂÛ̳ linking through to commercial offerings you have to pay to see. However the price you pay for free content is often partiality.

  • Comment number 25.

    Gordon_Smith wrote "Please arrange for the external links you will have inline to open in a new frame, tab, or browser window in order not to loose place in the current ³ÉÈËÂÛ̳ article browser window."

    I hope this isn't done because most (all?) browsers already support the means to do this very easily - e.g. clicking with middle mouse button in Firefox, or at the very least right-click and use the context menu.

    If a link opens in a new tab there's no way to prevent that behaviour (as far as I'm aware) in any of the common browsers.

  • Comment number 26.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 27.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 28.

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  • Comment number 29.

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  • Comment number 30.

    Gordon_Smith, #21

    // Please arrange for the external links you will have inline to open in a new frame,
    // tab, or browser window

    Please don't do this as it's an obvious accessibilty no-no. Better to leave the end user in control over whether or not to open pages in a new window/tab.

  • Comment number 31.

    I refer to comment no. 5 by manchester me.

    It would have been good to see Mr. Herrmann address the question of bias in the choice of sites to link to. The ³ÉÈËÂÛ̳ is a left to far-left organisation and the sites it chooses to link to very often reflect this bias. To take an example from Israel, the English-language Jerusalem Post is a centre-right paper and English-language Ha'aretz a left to far-left paper, obsessively critical of the Israeli government.

    Anyone who has followed the reporting on Israel on the ³ÉÈËÂÛ̳ News website will have noticed that the ³ÉÈËÂÛ̳ links to Ha'aretz at the expense of the Jerusalem Post. Ideology aside, the two publications are of similar quality in terms of news coverage per se and the ³ÉÈËÂÛ̳'s consistent linking to Ha'aretz is as clear an indication of left wing bias as any other.

    I put the following rhetorical question to Mr. Herrmann:

    When will the ³ÉÈËÂÛ̳ begin to fairly represent both sides of the debate over the Israeli-Arab conflict, or any other issue?

    It is rhetorical since there is little doubt that Mr. Herrmann will follow Helen Boaden's lead and not respond to the concerns expressed in the comments to this blog.



  • Comment number 32.

    johnwhilley #15.

    re right to "self-interpretation of the issues".

    agree, the ³ÉÈËÂÛ̳ editors could learn from their colleagues at EuroNews for instance, they have a 'No Comment' format where a camera captures events as they unfold without (distracting) commentary by journalists.

  • Comment number 33.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 34.

    The ³ÉÈËÂÛ̳ hates .pdf 's so linking to a government paper seems not allowed though non proprietary readers are available. So for example unemployment figures are discussed without a link to the ONS quarterly summary. The ³ÉÈËÂÛ̳ is running apparently special material on the Spending Review but the short Treasury Instruction for the Review is nowhere to be found. Nor is the actual Review.

    Many 'reports' that are reported in the news pages basically reproduce the press release and then some stuff from the 'cuttings' (often 'outdated') and then without a link to the document which the journalist hasn't even 'speed' read.

    Scientific 'discoveries' are reported from university or research organisations' media departments but no link to the paper which is usually hidden behind a paywall.

    On local pages (which seem mostly are given to crime and sport,) when It is obvious the police want witnesses there is no link to a 'protected' site for this.

    Serious reporting in 'New Media' it is isn't






  • Comment number 35.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 36.

    I am not sure if this is the right ³ÉÈËÂÛ̳ page to make a comment on the budget cut in funding for the ³ÉÈËÂÛ̳ world service. Please redirect my comment to the right person in ³ÉÈËÂÛ̳.

    I have been a ³ÉÈËÂÛ̳ listener for over 30 years for the latest news and happenings around the world. ³ÉÈËÂÛ̳ is like an old friend to me, keeping me company while I am driving, while I am resting, even when I am in the bathroom. It is a shame, if the world service is cut. I will miss it greatly.


    However, in recent years, ³ÉÈËÂÛ̳ has stopped being indepedent, stopped to be impartial on many political programs. It has become an activist for western values. Many programs were in fact political spins, especially those involved in China bashing. Such programs are no different from CNN or VOA. They have no values to many of us in Asia. If such bias programs are cut, then there will be no loss to us.

    Nevertheless, I wish to thank ³ÉÈËÂÛ̳ for the many years of excellent news program...and wish ³ÉÈËÂÛ̳ good luck.

    Fohtze



  • Comment number 37.

    Where you do link to a pdf or document can you say what size it is and not in fb/mb etc but in terms of page numbers so e.g.

    Armed services committee report (pdf-146 pages)

    so we have an idea abot what we are letting ourselves in for.

  • Comment number 38.

    @Tengsted - You are not the only one still waiting.

    Have you seen the ³ÉÈËÂÛ̳ show
    "We need Answers!"

  • Comment number 39.

    This comment was removed because the moderators found it broke the house rules. Explain.

Ìý

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