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Alex Ross to tour

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Will Gompertz | 12:40 UK time, Tuesday, 20 April 2010

Alex Ross, the New Yorker music critic, has become chattering-class royalty since the publication of his award-winning book on 20th-Century classical music . If awards were given out for book titles, this would be right up there with Freakonomics.

Alex RossNow ; well, a three-stop American city tour anyway.

Alex will do the words while Ethan Iverson will provide the (educational) musical accompaniment. .

Although there's obviously an element of tongue-in-cheek around the hyperbole AR is proclaiming regarding his tour, his idea could genuinely evolve into a stadium world tour. All things live are booming at the moment: not just theatre and festivals, but "edutainment" in the form of book festivals and lecture tours.

During May the author and zeitgeist guru will be . MG has the pulling power to fill a decent-sized theatre and undertake a tour with his brand of contemporary culture lectures. So, if he can do that what could AR & EI achieve?

It wouldn't be a huge surprise to see that wily impresario David Campbell, the man behind the success of London's O2, getting in on the act. The potential for an Alex Ross / Ethan Iverson global tour to empty Notting Hill, Islington and Hampstead and fill the O2 for at least a couple of nights might well be crossing his entrepreneurial mind.

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Comments

  • Comment number 1.

    The Rest Is Noise (Ross) is a meticulously researched, brilliantly written cornerstone of 21st century cultural literature. Blink (Gladwell) is a patchy, boring, charlatan's sales pitch. Given that either writer's success is based on a foundation of their work in print, one would hope that having an impressario to push Ross' 'product' would at least replicate Gladwell's following.

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