³ÉÈËÂÛ̳

Please contact the Red Button Editorial Manager with any enquiries. Contact details for Red Button and TV delivery teams can be found on the contacts page.

Red Button content must be delivered to the same network TV standards as all other TV content.

Please see the  for delivery methods.

A CBIS line may need to be booked for the delivery of live content, details of which should be communicated to the Red Button Editorial Manager.

Production companies should deliver all Red Button assets and related content to the relevant ³ÉÈËÂÛ̳ delivery contact except when directed otherwise by the commissioning specification. See the Paperwork section further down this page for more information.

The relevant ³ÉÈËÂÛ̳ delivery contact will provide the programme UID and any further information.

Contact details for Red Button and TV delivery teams can be found on the contacts page.

Information for edit

Programme title

The Red Button programme title appearing on the clock should include the linear programme title and Red Button episode number. For example, Dragons’ Den Red Button: Episode 1. 

Editorial guidelines

Please inform the Red Button Editorial Manager asap if the programme contains flashing images, swearing, violence or might require any guidance warning. Please refer to the ³ÉÈËÂÛ̳’s  for guidance.

End frame

Programmes should fade to black and not end on a freeze of the last frame as pre-recorded Red Button programmes are often looped.

Credits

There are no requirements to add credits to Red Button programmes. If desired, please follow the same guidelines for linear delivery although Red Button programme credits are not squeezed.

Design

Production companies should confirm with the Red Button Editorial Manager if bespoke design and branding is required.

If bespoke branding and graphics are required, the following assets must be supplied to the Red Button Producer three weeks before transmission:

• A layered Photoshop file of any branding or logos and any brands style guides that are available for the service.
• Any fonts relevant to the brand.
• One portrait landscape image, preferably of a presenter or lead character looking to camera.
• If the Red Button programme is to be transmitted on ³ÉÈËÂÛ̳ iPlayer: One landscape image for each episode and one image for the series.

Assets provided will be used for triggers: 

Triggers

The graphic that appears in the top right of the screen to prompt the viewer to press red. There are limitations on text length and colour palettes.   

Bridge link graphic and text 

The text that appears on the Red Button bridge menu when a viewer presses red and links to the video content. There are limitations on text length.

For Red Button connected TVs an image is required for the menu. The image required should be portrait shaped and ideally feature a main character, presenter or a logo.

Paperwork

The following paperwork should be completed as per normal linear commissions and sent to the relevant :

Billing form

Using the standard Television billing form on Silvermouse to be submitted three weeks before transmission. An introduction to the Red Button service should be included on the billing form. See the marketing and promotion section of this page for more information.

Find out more about the billing form.

Escalation document

This contains emergency production contact information and any gallery or OB numbers. The ³ÉÈËÂÛ̳ delivery contact will send a copy of this form to the production which should be completed and returned to them seven days before transmission.

Programme as completed (P as C) form

To be completed as per normal transmission on programme delivery date via . 

Find out more about the programme as completed form.

Music cue/reporting form

To be completed as per normal transmission on programme delivery date.

Find out more about the music reporting form. 

Compliance form

An additional compliance form is needed for original Red Button content before transmission. To be completed as per normal linear commission. A link to the form should be sent to the relevant ³ÉÈËÂÛ̳ delivery contact and signed off by the commissioner on the programme delivery date.

If a Red Button programme is an edited version of an already transmitted programme and does not change the context of the content of the programme then an additional compliance form is not needed.

An additional compliance form is not required for live Red Button content but guidance should be provided if any  are likely to be affected in the live transmission. 

Find out more about completing the Compliance form on the Compliance for TV and online page.

Marketing and promotion

Calls to action recorded within a network programme

If a call to action is being recorded for a Red Button programme within a network programme an additional version of the network programme must be delivered without the call to action. This should be delivered at the same time as the original programme version by the same means. The cost should be agreed at the point of commission.

If there is a schedule change or repeat, bandwidth may be unavailable to broadcast the Red Button programme and therefore the original version without the call to action will be broadcast.

Call to action by continuity announcer during end credits: promotion over linear end credits will be requested by the Red Button Editorial Manager once the linear TV schedule is finalised. Any promotion using video content or script requests should be arranged through the Red Button Editorial Manager further in advance to allow time for creative and marketing to prepare and deliver the trail. 

Red Button junctions

Programme trails may be played out between Red Button programmes and can be arranged by the Red Button Editorial Manager.

Post transmission information

Viewing figures

Production companies can request audience figures from the Red Button Editorial Manager.

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