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³ÉÈËÂÛ̳ World Service announces today that its Persian language television channel will launch on Wednesday 14 January 2009.

³ÉÈËÂÛ̳ Persian TV will form part of the ³ÉÈËÂÛ̳'s multimedia news and information service for Persian-speakers in Iran, Afghanistan, Tajikistan and around the globe.

³ÉÈËÂÛ̳ Persian is designed to reach audiences on radio, TV, the internet, mobile phones and handheld computers in whatever way best suits the audience.

³ÉÈËÂÛ̳ Persian TV will showcase high-quality accurate and impartial news, information and analysis from a global perspective.

The channel will cover the political, social and cultural issues that are of interest to its diverse audiences. It will bring a context to global issues and reflect the impact of these issues on the daily lives of its audiences.

Nigel Chapman, Director of ³ÉÈËÂÛ̳ World Service, hailed the arrival of the new channel. He said: "The launch of ³ÉÈËÂÛ̳ Persian TV is an event of major importance for the ³ÉÈËÂÛ̳ and for audiences in the region.

"Using the power of television, it will bring 'the world to its viewers', and thus meet the needs of audiences who tell us that they want more access to the ³ÉÈËÂÛ̳'s high-quality news and information services.

"We want this ³ÉÈËÂÛ̳ channel to set new standards in Persian-language television broadcasting. ³ÉÈËÂÛ̳ Persian TV builds on our distinguished history of broadcasting in Persian and brings the best of the ³ÉÈËÂÛ̳'s news and documentary programmes to audiences."

"It is the second of our specialist language TV channels following the launch of ³ÉÈËÂÛ̳ Arabic last year," Nigel Chapman added.

As well as news and analysis, ³ÉÈËÂÛ̳ Persian TV will broadcast a wide range of original factual programmes including a weekly youth programme, as well as strands on music, arts and culture, science and technology and sport. A documentary showcase will highlight the very best of Iranian, Afghan and Tajik documentary making.

Behrouz Afagh, Head of ³ÉÈËÂÛ̳ World Service's Asia and Pacific Region, says: "The ³ÉÈËÂÛ̳ Persian multimedia service has the audience's needs and concerns at the heart of its agenda. It is contemporary in its style, and independent and penetrating in its journalism.

"³ÉÈËÂÛ̳ Persian's multimedia interactive programming provides an opportunity for Persian-speakers worldwide to debate common issues, bring to the foreground diverging viewpoints, and promote greater understanding through dialogue."

Broadcast from the ³ÉÈËÂÛ̳ studios in London, ³ÉÈËÂÛ̳ Persian TV will be available eight hours a day, seven days a week, from 17.00 to 01.00 Tehran Time and 18.00 to 02.00 Kabul Time (13.30-21.30 GMT).

³ÉÈËÂÛ̳ Persian TV will be freely available to anyone with a satellite dish or cable connection in the region, via Hotbird and Telstar satellites. It will also be streamed live online on bbcpersian.com.

In addition, ³ÉÈËÂÛ̳ radio broadcasts in Persian seven days a week for an average of 10 hours a day. bbcpersian.com is available 24 hours a day in Persian and Tajik.

Independent research shows that the ³ÉÈËÂÛ̳'s existing Persian-speaking audiences regard it as one of the most trusted, impartial and objective international radio news providers in the Persian-speaking world, with an established reputation for quality.

Behrouz Afagh says: "The ³ÉÈËÂÛ̳ has broadcast news to the region – Iran, Pakistan, Tajikistan, Afghanistan and the Persian Gulf – in Persian for 68 years, and the ³ÉÈËÂÛ̳ enjoys considerable reach and is widely listened to, and respected."

³ÉÈËÂÛ̳ Persian draws upon the ³ÉÈËÂÛ̳'s unmatched newsgathering resources across the globe, with eye-witness reportage and expert analysis from over 250 correspondents in more than 70 offices and bureaux around the world.

³ÉÈËÂÛ̳ Persian also has journalists stationed around the world including the key locations of Beirut, Dushanbe, Islamabad, Istanbul, Jerusalem, Kabul and Washington.

Notes to Editors

³ÉÈËÂÛ̳ Persian is the ³ÉÈËÂÛ̳'s integrated news and information service for Persian-speakers. It is available on air and on demand 24 hours a day, seven days a week. It is designed to reach audiences on radio, TV, the internet – on bbcpersian.com – mobile phones and handheld computers in whatever way best suits the audience.

³ÉÈËÂÛ̳ Persian is one of the oldest of the ³ÉÈËÂÛ̳'s non-English language services. Launched on 28 December 1940, it has evolved into the Persian-speaking world's leading international broadcaster, covering the political, social and cultural issues that matter to its diverse audiences in Iran, Afghanistan, Tajikistan and across the world. With its new TV presence, ³ÉÈËÂÛ̳ Persian is bringing the world to Persian-speaking audiences – reporting the news wherever it leads. The latest news from ³ÉÈËÂÛ̳ Persian is now available on mobile phones, PDAs and other wireless handheld devices.

³ÉÈËÂÛ̳ World Service Publicity