'We focus on serving black women across the globe'
Shea, Karite and cocoa butter are all beauty products associated with Africa. While a lot of recipes and techniques for making soaps and body lotions have been passed down for generations, Liberian-American entrepreneur Richelieu Dennis saw their commercial value and his company, Sundial Brands, places these products into mainstream retailers in America.
After 25 years, he has built a company worth $2bn (拢1.45bn) and is now partnered with global giant Unilever. Together they are developing more products and unearthing female entrepreneurs in the lucrative beauty industry.
The 成人论坛's Lerato Mbele sat down with Mr Dennis to find out more.
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