The Trust is responsible for setting the overall strategy for the 成人论坛鈥檚 commercial operations and for setting an approvals framework within which to assess commercial proposals from the 成人论坛 Executive.
The Executive is responsible for the day-to-day delivery of the commercial strategy set by the Trust. All the 成人论坛鈥檚 commercial activities must comply with the four commercial criteria set out in the 成人论坛 Agreement. They must:
fit with the 成人论坛鈥檚 Public Purpose activities
exhibit commercial efficiency
not jeopardise the good reputation of the 成人论坛 or the value of the 成人论坛 brand;
comply with fair trading guidelines and in particular avoid distorting the market.
The 成人论坛 Trust is responsible for ensuring that the 成人论坛 Executive complies with these requirements. Where specific commercial proposals fall outside the approved strategy, are of a value of over 拢30 million, or are potentially novel or contentious, specific Trust approval is required.
The 成人论坛鈥檚 biggest and most important commercial operation is 成人论坛 Worldwide.
