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Examples: Asda, Sainsbury, Tesco

Advantages

• wide range of products and brands available, including own brand
• special offers and promotions that may save consumers money
• economies of scale - selling more products for less and therefore saving consumers money
• range of services and facilities on offer for a wide range of consumer needs/wants
• may have longer opening hours, for example 24 hours a day

Disadvantages

• impersonal service - staff may not know customers by name
• customers may overspend and make impulse purchases because of the special offers available
• often situated out of town and therefore may be more difficult to access
• often very busy and noisier than a smaller shopping option
• often limited local produce