成人论坛

Last week the . Paying tribute to the former Today presenter, the Chancellor celebrated Brian鈥檚 fierce Northern pride.

He said that it injected a non-metropolitan perspective into the 成人论坛鈥檚 national and international coverage. For the same reason he argued, our move to Salford wasn鈥檛 only good for our audiences but for the 成人论坛 as well.

Of course, I have to agree with him....

Our home in Salford is home to hundreds of journalists, making Salford the biggest news and current affairs hub outside London. This ensures that we can deliver that non-metropolitan perspective on the issues of the day.

Take 成人论坛 Breakfast. It has been broadcasting from Salford for just over a year and there is a tangible difference in terms of the range of places and faces on the programme now. Earlier this week Breakfast was in Nelson, Lancashire, covering Mary Portas' bid to renew our high streets to life.

On a daily basis they are working with new experts from across the region. Recently it has included Tim O鈥橞rien from Jodrell Bank, Dr Peter Mackereth from The Christie, retail expert Professor Isabelle Szmigin and former Detective Chief Superintendent Jane Antrobus. There鈥檚 even been a storm chaser - Sam Smith from Lymm. Fresh faces and voices we would not have discovered in West London.

That is because there is one big advantage being in Salford. Drive an hour from central London and you are still in London, but an hour from Salford you are in a very different part of the country, with different views and perspectives on the world.

But to quote my colleague Stuart Maconie 鈥� there鈥檚 not 鈥榦ne North鈥�, but many.

The Chancellor also noted how our move is making an impact on the regional economy. Indeed, with his constituency in nearby Tatton, he was one the earliest supporters of the 成人论坛鈥檚 move to Salford.

Last year at the I referred to defying the gravity of London. Last week the Chancellor also commented on the importance of resisting our powerful capital鈥檚 pull at times.

Manchester has been doing this for some time through the renewal of the city centre, the growth of the university and the transformation of our own neighbourhood, Salford Quays. And by moving entire 成人论坛 departments to MediaCityUK we are helping to reverse that pull - not only in terms of the economy but also in terms of jobs and training.

Last year the value generated for the North economy due to 成人论坛 expenditure in the region with businesses 鈥� the Gross Value Added 鈥搃ncreased by almost twenty per cent to 拢391 million.

In the North East 成人论坛 Children鈥檚 is playing a major role in revitalizing their creative industries. In the North West and Yorkshire we are investing more in original drama like Last Tango in Halifax and in a few days we will be in Bradford for Bollywood Carmen Live on 成人论坛 Three. In December 成人论坛 Sports Personality of the Year 2013 will come from Leeds.

We have also made a promising start in terms of recruitment in the North West and working with universities and independent production companies across the North of England to offer traineeships and placements within our business.

I was very proud when the Chancellor referred to our move to the North as a 鈥渟pectacular success鈥�.

It has been built on a delivering this move on time and under budget and ensuring that broadcasting and programme making was uninterrupted.

But it is also critical that we keep what the Chancellor called our 'rocket boosters鈥� firing.

We are still committed to moving more jobs to MediaCityUK. Not only will that increase how much and what we make across the region, but it will also increase employment opportunities both within the 成人论坛 and with the companies we work with.

That鈥檚 got to be good - not only for the 成人论坛 and business, but for our audiences. I think Brian Redhead would have approved.

Peter Salmon is Director, 成人论坛 North

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• Read a transcript of George Osborne's Brian Redhead Lecture on the .

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