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And it did, a little bit. But not enough, I don't think. The biggest problem with this song is that the sense of half-heartedness so evident in the dance routine at the end of the video pervades through the entire song - it sounds like the whole thing was produced while everyone had one eye on the clock. The vocals are fine, but they lack pizazz. The melody is basically a tinny synth ripoff of 'Bittersweet Symphony' (which was in itself lifted from the Andrew Oldham Orchestra's recording of the Rolling Stones' 'The Last Time', but that's not for here). Even the "woah-oh"s in the chorus just have absolutely no fire in them. The song's pleasant, hummable even, but I couldn't shake the slight feeling of anger that I got after listening to it that it just should have been so much better than it actually is, if only anyone involved had cared about it a little bit more.

Still, it's heartening to see one of the biggest boybands from my formative years still managing to get together and record stuff. And most of them have aged well, so kudos for that, guys. But you still need to try harder with the actual music stuff.

CD Released: September 1st

(Steve Perkins)